Focus is everything for fast-rising Queensland talent Savo in 2014. Returning to his home in the lush tropics after a stint in Sydney, the last 12 months have been productive for the small cane farming town of Innisfail’s finest hip-hop talent.
Since the launch of his long-awaited mixtape Worth The Wait in April 2013, which topped over 46,000 downloads (and counting), the 21-year-old emcee has been hard at work putting the finishing touches on his first official release on “Bomb Squad Presents”, all-the-while earning praise from names like 360 and M-Phazes for his performances as part of the Sprung Festival Tour and created a social media storm with over 40,000 fans on Facebook and over 1 million plays on Soundcloud – all without an official single on the board! That all changes with the release of his 9-track behemoth “Focus” on Bomb Squad Presents, featuring production by Cam Bluff (Illy, Spit Syndicate, 360, Mantra) and a slew of international producers.
Much like Savo isn’t your typical “Aussie hip-hop” artist, Focus isn’t just another generic Aussie hip-hop release. Despite boasting nine tracks, the young talent insists it’s still only an “EP” – a bold statement for sure, but definitely saying something about the depth of talent displayed on his debut. Effortlessly traversing between classic hip-hop vibes, slow jams and modern, electro-inspired club anthems without breaking so much as a sweat, Focus displays the full spectrum of raw talent on display from this Far North Queensland innovator.
But unlike Worth The Wait, not every lyric on Focus is a punchline –like the title, the content seems to coming from a much deeper and more mature place. Even first single “Really Do It” featuring fellow Innisfail product Greta Stanley on vocals, is more reflective lyrically than in times past, but he plays his full hand on tracks like Fall Down, Lost Myself and Faded On A Monday. The razor sharp wit and on-point delivery is still there (and old fans will definitely love “Internet Alcoholic”), but this time round, he’s diving into much more complex and reflective lyrical territory.
Sav is the first to admit bringing together the first full-length release happened at a time of personal struggle in his life – but the end result is truly something special, an emotional journey into the heart, mind and soul of one of Australia’s brightest new musical talents. “There is classic hip-hop next to a track you could hear on a commercial radio station,” Savo says. “It’s honest, real-life music, I’m not making music for the sake of making music. I don’t consider myself a traditional hip-hop artist. I just consider myself someone who makes honest, real music.”